THC-Infused Cannabis Beer

Flying Dog Brewery is partnering with Green Leaf Medical Cannabis on a plan to release Maryland’s first THC-infused beer in 2019.

The beer, a non-alcoholic India Pale Ale named Hop Chronic, /Polyvinylpolypyrrolidon PVPP.txt will serve as a medical delivery system to provide Maryland medical cannabis patients with therapeutic cannabinoids including CBD, CBG and THC without the patient having to smoke or vape the cannabis. Hop Chronic, brewed by Flying Dog in partnership with Green Leaf Medical, will be Maryland’s first THC-infused beer and is slated to be released this year. Hop Chronic IPA will only be available at licensed dispensaries and only to people who have a medical recommendation for the use of cannabis. Hop Chronic IPA will be available in a variety of THC and CBD potencies. “We see a lot of interest in cannabis from the craft beer community, and we jumped at the opportunity to partner with Green Leaf on a product that captures the passion and energy you see in fans of both craft beer and cannabis,” states Flying Dog CMO Ben Savage. “There are definitely similarities between the natural flavor profiles we extract from hops and the terpenes and cannabinoids found in Cannabis.” As the fastest growing regional medical cannabis provider, Green Leaf was a perfect fit for Flying Dog. Both entities headquarters are located less than a half-mile from each other in Frederick, Maryland, and both Green Leaf and Flying Dog see many future opportunities to partner on products beyond the release of Hop Chronic this summer. “In a way, the cannabis industry is a lot like the craft beer movement was a few decades ago,” Green Leaf CEO Phil Goldberg said. “We have to educate people and change the overall perception of what cannabis is, what it could be, and how it might benefit people. Partnering with Flying Dog seemed like another great way to get more people interested in cannabis.” Goldberg also stressed that using cannabis-infused non-alcoholic beer as a drug delivery system is a great way to allow cannabis patients to reap the medical benefits of cannabis without having to smoke or vape the cannabis flower. Green Leaf anticipates that its beer partnership with Flying Dog will continue the momentum they’ve built over the past four years. The cannabis provider has raised $23 million since its inception in 2014 and expects to raise an additional $20 million, through its recently-released Series E round of fundraising, to help fuel the acquisition of additional dispensary assets and production resources in Maryland, Virginia and Pennsylvania. Flying Dog will also be working with Green Leaf on developing specific beer-inspired proprietary cannabis strains, as well as cannabis strain-inspired beer recipes and other products in 2019. Source/Photo: brewbound: http://bit.ly/brewbound_flyingdog www.flyingdog.com

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Sierra Nevada acquires Sufferfest Beer Co.

Sierra Nevada Brewing Co. (Chico, CA) announced to acquire 100 percent of Sufferfest Beer Company of San Francisco. The breweries spoke of shared values, commitment to innovation and common goals as basis of the partnership.

“While still in its infancy, Sufferfest is at the front of the wave of ‘functional’ alcoholic beverages,” said Sierra Nevada President and CEO Jeff White. “By joining with Sierra Nevada, Sufferfest will be better positioned to grow and continue to lead the way in a rapidly growing and highly competitive space.” “Sierra Nevada is the perfect fit,” explained Caitlin Landesberg, founder and CEO of Sufferfest. "Sierra Nevada is a family-owned and operated business that isn’t driven by shareholder pressure to meet quarterly numbers,” she continued. www.sierranevada.com. www.sufferfestbeer.com Photo: Sierra Nevada Brewing Company

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USA: Farmers criticize Bud Light’s Super Bowl commercial

U.S. farmers are criticizing Anheuser-Busch, AB InBev’s U.S. American arm, for one of its commercials for Bud Light aired during yesterday’s Super Bowl. The brewer declares in a 60-second spot called "Special Delivery" that ran in the first quarter of the most-watched TV show of the year that its products were "brewed with no corn syrup."

The ad that is set in the "Game of Thrones"-inspired medieval world shows a giant barrel of corn syrup being erroneously delivered to the Bud Light castle before it's diverted to Coors Light and Miller Lite castles, which both use corn syrup. "To be clear, Bud Light is not brewed with corn syrup, and Miller Lite and Coors Light are," Bud Light added on Twitter. High-fructose corn syrup (HFCS) which is made from corn starch is widely used as an artificial sweetener in the US food industry. Critics of HFCS refer to studies that show that the ingredient leads to obesity and diabetes epidemics. "America’s corn farmers are disappointed in you," said the National Corn Growers Association (NCGA) online, shortly after the Super Bowl advert aired. The organization which represents 40,000 corn farmers nationwide and its members are upset that corn is advertised “in a way that insinuates that corn is bad when in fact it isn’t.” As of this month Anheuser Busch as the first beer company in the U.S. lists the ingredients for Bud Light on its packaging which isn’t required for alcoholic beverage. “We think it is good for the beer industry as a whole to be transparent about what’s in your beer,” says Andy Goeler, Vice President of Marketing for Bud Light. “Just as important as what’s in is what’s not in our beer. … No corn syrup, no preservatives, no artificial flavors.” In marketing it's unusual for a bigger brand to target smaller competitors; typically, the smaller challengers try to tweak the bigger brand. The reason for this unusual behavior of Bud Light seems to be the steady decline of the brand. Shipments of Bud Light which is still by far the market leader in this segment fell 6.7 percent last year, its largest annual percentage decline on record. Miller Lite which ‘only’ fell 3.8 percent last year commented the commercial as follows: “Hey Bud Light, thanks for including us in our first Super Bowl ad in over 20 years. You forgot two things though... we have more taste and half the carbs!” “At MillerCoors, we're proud of our high-quality, great-tasting beers. We're also proud that none of our products include any high fructose corn syrup, while a number of Anheuser-Busch products do. And Miller Lite has fewer calories, fewer carbs and more taste than Bud Light.” Source: www.inside.beer (tinyurl.com/y9jok4ps)

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Dogfish Head and Brouwerij Rodenbach

Dogfish Head announces the partnering with Brouwerij RODENBACH of Belgium for a one-of-a-kind collaboration - the first in 200-year history of Rodenbach!

What happens when the leading brewer of oak-aged mixed fermentation ales dating back to 1821 collaborates with a brewery known for iconic and off-centered ales? You get a beer, centuries in the making. “This is an historic moment for our brewery,” says Rudi Ghequire, Master Brewer of RODENBACH Brewery. “Not only is the time right for this partnership as sour beer has become more popular than ever before, but we found an incredible partner and kindred spirit in Sam Calagione and the Dogfish Head brewing team." “I have been a huge fan of RODENBACH beers since the early 2000’s when legendary beer writer, Michael Jackson, turned me on to them at the Brickskeller in DC. RODENBACH are the global pioneers in sour and wild beers production. So we have a lot to learn and explore together,” says Dogfish Head founder & CEO. The plan is to brew and blend the beer in the brewery of Dogfish Head in 2019, with availability for American consumers to enjoy beginning early 2020. Following this, the both breweries willl also explore a release of the beer in Belgium, where RODENBACH is widely sold. More information: http://bit.ly/dogfishandrodenbach Photo by Dogfish Head and Brouwerij Rodenbach

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USA: Consumers spend more money on less beer

Despite a decline in volume by 2.0 percent to 200.2 million barrels (238.7m hl), consumer spending on beer in the United States in 2018 increased by +5.0% and totaled US$117.3 billion.

Spendings in the overall beverage alcohol category were also higher by US$12.4 billion and totaled US$253.8 billion – an increase of +5.1%, according to a report by bw166. The increase can be attributed on one side to an increase of 2.4 million people in the legal drinking age population in the U.S. that reached 240.7 million people in 2018, and on the other side by higher consumer spendings on individual products. This can be especially seen in the beer segment, where craft beer although still on a small level substituted cheaper mainstream beer. The average retail price for a case of beer increased to $31.29 (excluding on-premise markups). Consumer spending on Wine totaled US$72.2 billion, (+4.91%) and those on Spirits US$64.3 billion, (+5.6%). Source: www.inside.beer (tinyurl.com/y958datn)

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Stone Brewing and Metallica

The American heavy metal band Metallica has anounced its own beer, created in collaboration with Arrogant Consortia (an imprint owned by Stone Brewing Company).

Enter Night Pilsener is the name of the beer. It's a "traditional Northern German Pilsner with Arrogant Consortia's modern overtones of aggression". The characteristics of the beer with 5.7% ABV and 45 IBUs reflect this aspiration. The beer was named after the refrain lyrics from Enter Sandman, one of the most popular songs of Metallica, which was released as the first single from their self-titled fifth album, Metallica in 1991 and achieved platinum certification for more than 1,000,000 copies shipped in the United States, spurring sales of over 30 million copies for Metallica and propelling Metallica to worldwide popularity. The beer will be available in the first quarter of 2019. "I remember seeing Metallica on the cover of a magazine just after the Black Album was released," recalls Greg Koch. "On the cover was a quote that resonated with me to this day: 'Metallica didn't go to number one, number one came to them.' I loved what that meant. Do it your way and never compromise your art. If you're great at what you do people will come. I view that simple quote as one of the founding philosophical elements of Stone Brewing." Beer-Finder: find.arrogantconsortia.com Quelle/Bildquelle: Stone Brewing Company

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